Press

It seemed like such a good idea at the time...

Discovering what works and what doesn’t is vital for any budding entrepreneur.

Staying focused is key. Martin Harrison, commercial director at the copywriting service Copify, says: “The big lesson we have learnt is that sometimes you have to say no...

Copify Takes It To The Next Level With New API

The Copify API follows REST principles, and aims to allow simple control over the copywriting resources offered.

There are several ways this can be applied. For example, it will enable an agency to retail Copify's copywriters to its own clients and under its own branding. The agency would be able to provide effective content marketing and even make a mark up on that copy...

Start Me Up! A profile of Copify

Whatever kind of marketing you are involved in, there's almost always a need for quality, relevant copy. Copify is attempting to take the hard work out of sourcing freelance copy at short notice.

For clients, Copify is faster and cheaper than using a traditional copywriter. For writers, it offers an opportunity to earn money, without having to prospect for work or chase up invoices...

Just started: Copify

We both worked for an online marketing agency which went under in early 2009. The business employed three full-time copywriters and when clients began to leave, the company quickly lost a lot of money.

We realised that due to the volatility of the market, for many agencies it makes sense to outsource services such as copywriting, making them less exposed should they lose clients...

The Rise of the Remote Workforce

The advent of broadband internet has meant that most people are able to easily connect and collaborate with colleagues, wherever they are based.

Martin Harrison of InfoLab21-based copywriting agency Copify explores some of the reasons why remote working has become so popular with both businesses and workers...

Can crowdsourcing disrupt the traditional agency model?

What do you do if you have a creative brief to fulfil but don’t have a good writer, photographer or designer to call on? Until a few years back it meant either doing it yourself (badly) or going the full hog and employing an agency, with all the accompanying overheads and formal processes...